How Small Tanzanian Businesses Are Making Millions Online While Yours Stays Invisible
There’s a small boutique in Arusha that just shipped orders to Dar es Salaam, Dodoma, and Kampala – all before breakfast. An electronics shop in Mwanza processed 47 transactions yesterday while the owner was on vacation. A fashion designer in Dar es Salaam woke up to notifications of sales made while she slept. What do these businesses have that yours doesn’t? Not better products. Not lower prices. Not bigger marketing budgets. They’re simply online. And you’re not. Here’s the uncomfortable reality: If your business isn’t selling online in 2025, you’re invisible to the majority of your potential customers. They’re searching, browsing, comparing, and buying – but they’re doing it on screens, not in your physical shop. According to Statista, Tanzania’s e-commerce market revenue is projected to reach approximately US$4.2 billion by 2027. That’s not a distant future – that’s happening right now, with or without your business participating. The question…
