Every business today should invest in social media. It will not only help you push your brand but also give you an active online presence. You see, we are not recommending this because it is currently the most popular thing to do. Let’s face it, most businesses are online and you can develop influence even more if you invest in these channels. If you have already set up social media channels and working towards building a community of loyal champions around your brand, then, that’s great! But how do you ensure your social media efforts pay off because it is not all about posting regularly? Also Read: The Shift from Celebrity Endorsement Digital Marketing Well, you need to track specific metrics to gauge the effectiveness of your strategy. Here are some key indicators to monitor: 1. Engagement Rate One of the most telling metrics has to be engagement rate. It…
Are Your Social Media Efforts Paying