Is your website outdated or failing to attract customers? Discover 5 signs it’s time for a website redesign — and how updating your site can grow your business.
Your website is your digital storefront — and first impressions matter more than ever. An outdated or poorly performing website can send the wrong message about your business, turn away potential customers, and even hurt your visibility in search engines.
If you’re wondering whether your site still reflects who you are and what you offer, here are 5 clear signs it’s time for a website redesign:
1. Your Website Looks Outdated
Design trends evolve, and your website should too. If your site still uses clunky layouts, small images, or hard-to-read fonts, it may look like it’s stuck in 2014.
A fresh, modern website design tells visitors that your business is current, professional, and ready to serve.
Tip: Use clean fonts, large visuals, and white space to keep your design fresh and inviting.
2. It’s Not Mobile-Friendly
With over 60% of users browsing mobile devices, having a mobile-responsive website is not optional, it’s essential. If your site loads slowly, has tiny text, or buttons that are hard to tap, users will leave. Google also ranks mobile-friendly sites higher in search results.
Check your site: Use Google’s Mobile-Friendly Test to see where you stand.
3. Your Business Has Evolved
Have you launched new services, updated your branding, or shifted your target audience? If your site still reflects the “old you,” it’s doing your business a disservice.
Your website should evolve alongside your business it should clearly communicate who you are today and what value you provide.
Keep your site aligned with your current goals and offerings.
4. It’s Hard to Update or Maintain
If every content update requires calling your web developer, that’s a problem. A modern content management system (CMS) should make it easy to:
- Add blog posts
- Update contact info
- Change service descriptions
5. You Have Low Traffic or High Bounce Rates
If your website traffic is low, or if visitors leave quickly, your site might not be engaging or SEO-optimized. An outdated structure, poor navigation, or slow load times can drive users away.
Red flag: If your bounce rate is over 70% or your pages take longer than 3 seconds to load, it’s time for a redesign.
Is It Time to Redesign Your Website?
If you nodded yes to even one of these signs, your website could be costing you leads, customers, and credibility.
Let Yellow Pages Kenya Help You Transform Your Online Presence
At Yellow Pages Kenya, we design fast, mobile-friendly, and SEO-optimized websites that help businesses grow. Whether you’re a startup or an established brand, we’ll craft a digital presence that reflects your vision and drives results.
Get a Free Website Audit Today
Don’t let an outdated website hold you back.
Contact us now for a free consultation and see how we can help you bring your website and your business up to speed.
