Look around you right now. The person sitting next to you. They’re probably on social media. Your customers? Definitely on social media. Your competitors? Already engaging their audience while you’re reading this. In 1997, Six Degrees launched as the first social media platform, and the digital world split into two eras: before social media and after. Fast forward to 2025, and if your business isn’t actively managing its social media presence, you’re not just missing opportunities—you’re invisible to the very people who need what you offer. But here’s where it gets interesting. Being on social media isn’t enough anymore. Posting randomly when you remember, sharing generic content, ignoring comments—that’s not social media management. That’s just noise in an already crowded space. Real social media management? That’s what separates businesses that struggle online from those that build loyal communities, generate consistent leads, and turn followers into paying customers. And the businesses…