August 6, 1991, marked a turning point in human history. Tim Berners-Lee published the first website, unknowingly setting in motion what would become one of the most competitive battlegrounds in business: search engine rankings. While the term “Search Engine Optimization” wouldn’t emerge until the late 1990s, the race for online visibility had already begun. Today, that race has intensified beyond recognition. With Google processing over 8.5 billion searches daily, appearing at the top of search results isn’t just beneficial, it’s essential for business survival. Whether your potential customers search on Google, Bing, or other platforms, your position in those results determines whether they discover your business or your competitors’. The question isn’t whether your business needs SEO. The question is whether you can afford to ignore it while your competitors claim the visibility, traffic, and customers that could be yours. Understanding SEO and Why It Matters for Your Business Search…
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